SIDE PROJECTS
Freelancing has given me the wonderful freedom to choose the kinds of projects I take on, and in some cases, that means diving into design work, which I truly love immersing myself in.
THE DRUM MAGAZINE'S
10 QUESTIONS ON ADVERTISING
When Matt Williams invited me to be part of an editorial series with The Drum Magazine shining a light on some of the advertising world’s most inspiring leaders from across the globe, how could I possibly resist?
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Creating the identity for the series, along with a bespoke editorial image each week for every interview, has been such a fun and rewarding project for me. And seeing the series grow into The Drum’s most widely read feature since its launch has been the loveliest cherry on top.
Race to belém event
The Race to Belém is a significant global initiative launched by Silvania, Conservation International, and The Nature Conservancy to mobilise billions in private sector investment for the protection of Brazil's rainforests, especially the Amazon, ahead of the COP30 conference in Belém.
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I designed the invitation to an event promoting the initiative at London's Natural History Museum.
ST.JOHN'S WOOD PRIMARY SCHOOL REBRAND
It’s not every day you get the chance to reimagine the identity of a primary school—a logo that often stays the same for generations, appearing on uniforms, flags, school gates, report cards, and school calendars that sit proudly magnetised on the fridges of thousands of parents year after year. So yes, I definitely felt a little pressure!
But it turned out to be one of the most rewarding and fascinating branding projects I’ve ever worked on. And having a wonderful client by my side made the project all the more enjoyable.
INITIAL DESIGN OPTIONS
CHOSEN DESIGN
