I’m a London-based Senior Art Director with over 15 years of experience working in the advertising industry. The best bit about my job is coming up with creative brand concepts that resonate with audiences, whether that be through a giggle, a goosebump or an omg. 

 

Having spent most of my career working at ad agencies across South Africa where you have to get stuck in to every aspect of the job, I consider myself to be a hands-on art director with a passion for graphic design. I’ve spent time working in Above-The-Line, B2B, Social, Big Tech and Digital-First agencies based in Africa, Asia, Europe and the UK, and one guiding principle I’ve learned that unites all of these tributaries is that The Idea is king.

 

I'm a positive person and love meeting and getting to work with other talented people, championing a sense of culture within my work environment, and treating people fairly and with kindness first is a core pillar of my professional personality.

 

When I’m not at my laptop you can find me with a menu in hand at restaurants all over London

(a bit of an obsession) or gazing intently at brushstrokes in one of the city’s many fabulous art galleries.