I'm a London-based Senior Art Director with over 15 years in the ad game, and I still get a thrill from crafting big, bold ideas that truly connect and make people feel something.

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I cut my teeth in South Africa, where being hands-on wasn’t optional, it was essential. That grounding gave me a deep love for graphic design and a roll-up-your-sleeves approach I’ve carried through agencies across Africa, Asia, Europe, and the UK. From ATL to B2B, Social to Big Tech, one truth stands tall: big, simple ideas are everything.

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I’m an optimist at heart and happiest when collaborating with brilliant minds, nurturing creative culture, and leading with kindness at all times.

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Outside of work, you’ll usually find me chasing the next great menu (London’s restaurants are my not-so-guilty pleasure) or getting lost in the brushstrokes at one of the city’s fabulous art galleries.

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