When Toyota briefed us to launch their new 4x4 Rush offering in South Africa, they wanted us to create a TV commercial that would appeal to the thriving new audience of young, black South Africans entering the off-road vehicle market (traditionally a largely white base).

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We wanted our commercial to appeal to the rapidly growing number of people wanting to add more interest and cred to their Insta feed by traveling and showing off all the natural beauty that SA has to offer, by way of the ever-shareable road trip. 

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To add hype we cast local hiphop star Okay Wasabi, who added the beat to our lyrics, and created a music video commercial showing how lit the great outdoors can be, when you get there in a new Toyota Rush.

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