When Showmax expanded to include sports with Showmax Pro - the first in South Africa - we launched a high-impact campaign featuring countdown billboards, animated videos, and city-wide branded billboards.

 

The hero TV commercial starred Muhammad Ali and other sports legends to emphasise their message, “Some change the game. We change the way you watch it.” The campaign also included interactive Instagram games, trivia quizzes, and a “Pro vs Pro” influencer rivalry to engage fans and boost viewership of the new sports platform.

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Agency: Showmax In-House