OBJECTIVE

SuperSport is South Africa's premiere sports network with more sports on offer than any other channel in Africa. As viewership is largely male skewed, SuperSport wanted to put out a message on behalf of male viewers for National Women's Day.

 

creative

Using the wonderful medium of radio for our communication, we sampled sound bites from popular sports commentary to create a touching and meaningful sonnet. The result is a radio commercial that is both engaging, slightly sentimental, and most of all does a great job of showcasing the vast array of sport you can find on the channel.

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