M-Net (one of South Africa's most premium TV offerings) was launching their HD channel, which displays amazing clarity and higher pixel density, allows you to see colour in a whole new way. Every shade is more intense, while sharper images enable you to notice even the finest details. They briefed us to come up with a print element to compliment their functional TV promos.

 

This print and poster campaign was designed to illustrate how a single colour can truly come to life in HD, while at the same time showcasing the channel’s plethora of blockbuster content on offer.