DStv, Africa's foremost paid TV network, had launched an online platform accessible through the download of their app, DStv Now, giving viewers access to the world of DStv entertainment wherever, whenever. 

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The problem was that viewers were unclear as to what DStv Now actually was, with the majority of people believing that it was an additional service they had to pay for, rather than simply their own DStv on their mobile device.

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We were tasked with educating consumers as to the many, free benefits of downloading DStv Now, and letting them know that this is in fact, the best app to happen to them. To do this, we created a physical world of the apps that most people have on their phones, and personified them as a way of highlighting just how dynamic and worthwhile an addition the DStv Now app would be to your phone.