Cadbury P.S,  South Africa's popular count line chocolate bar, needed a TV commercial that would appeal to their core market of teenaged girls.

 

What makes the P.S. bar so special, is that each one features a greeting on the package which teens commonly give to one another as a token of "Good Luck", "Happy Birthday" or the ever relevant "I Love You". 

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For our commercial we wanted to tell a classic, romantic story between two teens and a P.S. Bar, using a technique that would add drama and engagement to the spot.