During the 2019 festive season, Showmax offered Vodacom customers Showmax for Mobile plus 10 hours of viewing for R99 per month. To promote this binge-worthy deal, a commercial was created showing popular TV characters “training” and preparing for nonstop viewing. Featuring nods to beloved shows, the ad invited fans to get ready for an epic binge and keep watching.

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Agency: Showmax In-House