When the Coca-Cola Global client approached FCB Johannesburg to pitch on a TVC for Fanta, I was lucky enough to be selected to work on the project, which involved conceptualising a TVC that would appeal to a global audience of TikTok-dancing teens, and the bringing to life of the Fanta Fun Mouth: a filter-like graphic that appears whenever a bottle of Fanta opens.

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What followed after the pitch win was a 10-day shoot resulting in a completely modular film of fun transitions and choreography, embodying the viral nature of TikTok challenges so popular at the time, and lending itself perfectly to switching out cast for whichever configuration that worked best for any of the global markets.